Yup. Fuckin' Black Label. It had been a while so I cracked one last night after a total shit day at work. You know what? That beer was delicious. I don't know if I just needed a beer so bad at that point that it could have been any beer, or something else. Either way, it lead to me doing some googling about said beer. FACT: Originally Carling's Black & White Lager, after renaming it, went on to become the world's first beer to be brewed on a mass international scale. This is back in the 20's.

FACT: Black Label sold amazingly well up to and through the 90's.  It's a Canadian Lager that eventually opened up shop here in the states. The idea was to have a premium lager at prices that seemed more local. I guess it's always been cheap. There's nothing overly amazing about this beer. It just is. That may even be the best part. It's exactly that beer for when you just want a damn beer, and you don't want your pants brought down over the price. At this point if you've never had a Black Label... what? Were you ever a young human? You could probably go buy some right now with whatever is in your couch. That's the best. Cheers!

 

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